ALDUB Phenomenon on Bloomberg

The ALDUB Phenomenon has caught the attention of the international media because of its record breaking number of tweets.

They recently broke their own record and now their latest effort, which is 41 Million tweets surpassed the Superbowl and FIFA records.

A screenshot of the video from Bloomberg.
A screenshot of the video from Bloomberg.

Scroll down for video.

ALDUB Phenomenon took Twitter by Storm

Bloomberg discussed the phenomenon on its segment called "Brandstanding". They interviewed Ehden Llave Pelaez, the social media manager at iSentia Brandtology. She discussed what is ALDUB, why it became a social media hit and how it affects the entertainment industry on the Philippines. Watch the whole segment here.

Video by Maria Ruby Siscar
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